10 active ingredients.
Your clearly labelled morning formula.
BetaineNicotinamide RibosideCoQ10Vitamin D3Vitamin K2 MK-7SeleniumMagnesiumZincVitamin B6Boron
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Founding Member Offer
FOUNDERS OFFER AM+PM STARTER KIT
A complete AM + PM supplement routine designed for people 40+ who want a simpler way to support the years ahead.
£49first month
Normally £98Save 50% today
Then£65 / monthFounding rate while subscribed
AM foundation + PM evening routine
Transparent ingredient amounts
One simple 30-day system
90-day money-back guarantee
BEST VALUE
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90-day guaranteeMoney-back protection
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FOUNDING RATE LOCKED
Subscription renews at the price and frequency shown in the selected Recharge plan. Pause, skip or cancel through your account. See subscription terms for details.
Founding Member starter kit6-piece first-order bundle Included with subscription
AM Core · 30 days
PM Recovery · 30 days
Glass bottle
Travel case
Longevity Guide
Founding pricing
What’s included
AM Core Dose and PM Recovery Dose for a complete 30-day routine, plus the Founding Member starter-kit extras shown above.
How to take it
Take the AM formula as directed in the morning and the PM formula as directed in the evening. Always follow the directions on the product label.
Subscription & cancellation
Your selected Recharge plan controls the renewal price and frequency. You can manage, pause, skip or cancel from your subscription account subject to the subscription terms.
AM + PMTwo-formula daily system
Transparent labelEvery active amount shown
No caffeineIn the AM formula
No melatoninIn the PM formula
AM + PM SYSTEM16 ACTIVE INGREDIENTSTRANSPARENT ACTIVE AMOUNTSNO CAFFEINENO MELATONIN90-DAY MONEY-BACK GUARANTEEFOUNDING OFFER £49AM + PM SYSTEM16 ACTIVE INGREDIENTSTRANSPARENT ACTIVE AMOUNTSNO CAFFEINENO MELATONIN90-DAY MONEY-BACK GUARANTEEFOUNDING OFFER £49
BUILT FOR 40+. NOT BUILT AROUND SLOWING DOWN.
You still expect a lot from yourself.
Train. Work. Travel. Live properly. Elude is for the years when you want the routine supporting you to become simpler, not your life smaller.
WHAT THE FORMULA SUPPORTS
Support you can understand.
Choose what matters to you and see the authorised nutrient functions supported by qualifying vitamins and minerals in Elude.
Normal energy-yielding metabolism
Magnesium and vitamin B6 contribute to normal energy-yielding metabolism.
AM Core Dose: Magnesium, Vitamin B6
PM Recovery Dose: Magnesium
Authorised nutrient functions only. Ingredient lists shown are limited to nutrients relevant to the stated authorised function.
ALSO IN THE FORMULA
NR · CoQ10 · Betaine · Boron
Included as part of the wider Elude formula. The benefit statements above relate only to nutrients with applicable authorised GB health claims.
THE ELUDE SYSTEM
Two formulas. One daily system.
The problem isn't knowing supplements matter. It's trying to manage all of them. Elude turns the stack into a simple AM/PM routine.
16ACTIVE INGREDIENTS
2DAILY FORMULAS
AM + PMONE REPEATABLE ROUTINE
0CAFFEINE OR MELATONIN
WHY TWO FORMULAS?
Because one crowded formula isn't the point.
In place of your multi stack supplement shelf - Saving £100's monthly on Elude AM + PM full system.
A cupboard full of decisions.
Multiple products. Multiple labels. Multiple routines.
ONE SYSTEM - TWO FORMULASAM — CORE DOSE PM — RECOVERY DOSE
Morning foundation. Evening routine.
+
6 active ingredients.
Your separate evening formula.
TaurineGlycineL-TheanineMyo-InositolMagnesium BisglycinatePhosphatidylserine
FOUNDING OFFER£49 first monthGET THE FOUNDING OFFER →
THE ELUDE ROUTINE
Made to fit real life.
THE RESEARCH BEHIND THE FORMULA
Ingredients with a serious research history.
Selected ingredients in Elude have been investigated in randomised trials and systematic reviews. Here are some of the published research numbers behind them.
1,126
PARTICIPANTS · 13 RCTs
CoQ10
A 2022 meta-analysis reported a statistically significant reduction in fatigue scores versus placebo across 13 randomised controlled trials.
VIEW RESEARCH ↗897
PARTICIPANTS · 19 STUDIES
L-Theanine
A 2025 systematic review and meta-analysis reported improvements in subjective sleep onset latency, daytime dysfunction and overall subjective sleep quality.
VIEW RESEARCH ↗17
CONTROLLED STUDIES · 317 PEOPLE
Betaine
A 2024 meta-analysis found a significant effect on maximal strength, particularly lower-body strength; several other performance outcomes were not significant.
VIEW RESEARCH ↗19
SPORT & EXERCISE STUDIES
Taurine
A systematic review identified research across aerobic performance, anaerobic performance, muscle-damage markers and recovery, with results varying by outcome and protocol.
VIEW RESEARCH ↗142%
NAD+ INCREASE · 1,000 MG/DAY
Nicotinamide Riboside
In an 8-week randomised, double-blind, placebo-controlled trial, 1,000 mg/day of NR increased whole-blood NAD+ by 142% within two weeks, with the increase maintained through the study.
VIEW RESEARCH ↗Research summaries describe the cited studies and are not evidence that the Elude formula itself produced the same outcomes. Study populations, doses, durations and formulations vary.
REAL ROUTINES. REAL PEOPLE.
Real people. Real routine. Real feedback.
Founding-member feedback and customer content from people using the Elude routine.
91%
felt a noticeable lift in daily energy
96%
found winding down easier
89%
said the AM/PM routine was easy to keep
97%
would recommend Elude
Founding member survey. Customer-reported feedback; not a clinical study.
See it in action
Real members, real routines
EXPERT REVIEW
✓ Pharmacist reviewed
Backed by Industry expertise.
Elude’s AM + PM system has been reviewed across formulation, ingredient amounts and product labelling.
“Elude delivers a level of cellular support rarely seen elsewhere, using the most bioavailable forms of every ingredient and vitamin. Both formulas perform so consistently that Elude AM+PM has become the go-to recommendation for the majority of my clients.”
Lisa Waslin - Pharmacist, Brand owner & business Woman in Health & Wellbeing (MPharm)
With over a decade of experience in medical and nutritional therapy. Her postgraduate studies in pharmacology and pharmacokinetics have finely tuned her understanding of product safety while enhancing her grasp of progressive health and oral supplementation. Elude Health Ambassador.
Formula reviewOverall AM + PM formulations reviewed by a qualified pharmacist.
Ingredient amountsIndividual ingredients and daily amounts reviewed across both formulas.
Labelling reviewProduct labels and ingredient presentation reviewed for clarity and transparency.
Independent professional review of formulation, ingredient amounts and product labelling.
WHY I BUILT ELUDE
I didn’t want more supplements. I wanted a better system.
“I'm 45. A few years ago my body started changing in ways I didn't expect — sleep, energy, recovery, all of it. I got tired of supplements that cram in 20, 30, sometimes 90 ingredients on the label. So I built the one I wanted: fewer ingredients, transparent amounts, timed properly, and a routine I could actually stick to.”
JamesFounder, Elude Health · 45
FIRST DELIVERY
Your Founding Member Starter Kit.
AM Core Dose30 days
PM Recovery Dose30 days
Elude glass bottleIncluded
Travel capsule caseIncluded
Longevity GuideIncluded
£49 first month · then £65/month
GET THE FOUNDING OFFER — £49Subscription · then £65/month · pause or cancel anytime
90-DAY MONEY-BACK GUARANTEE
Give the routine a proper go.
Start the complete AM + PM system and use it consistently. If Elude isn't for you, you're protected by the 90-day money-back guarantee, subject to the guarantee terms.
START FOR £49Subscription · then £65/month · pause or cancel anytime
BEFORE YOU START
Questions? Good.
The important details should be easy to find before you subscribe.
What do I get for £49?
Your first Founding Member order includes a 30-day supply of AM Core Dose and PM Recovery Dose, plus the starter-kit items shown above. Your subscription then continues at £65/month while you remain subscribed.
When do I take AM and PM?
AM Core Dose is your morning formula and PM Recovery Dose is your evening formula. Always follow the directions printed on the product labels.
Can I pause or cancel?
Yes. The subscription can be managed through your Recharge account. Pause, skip or cancel in line with the subscription terms.
Does AM contain caffeine?
No. The AM formula does not contain caffeine.
Does PM contain melatonin?
No. The PM formula does not contain melatonin.
Can I take Elude with other supplements or medication?
Individual needs vary. If you take medication, have a medical condition, are pregnant or breastfeeding, or are unsure about combining supplements, speak with an appropriate healthcare professional before use.
What happens if Elude isn't for me?
The Founding Offer is covered by the stated 90-day money-back guarantee, subject to the guarantee terms. Please review the full terms for eligibility and how to make a claim.
AM + PM · £49
First month · then £65/mo
GET THE £49 OFFER →
FOUNDING MEMBER OFFER
Two formulas. One routine. Start for £49.
AM Core Dose + PM Recovery Dose, starter kit included, then £65/month at your Founding Member rate while you remain subscribed.
£49 first month
GET THE FOUNDING OFFER — £49Subscription · then £65/month · pause or cancel anytime
90-day money-back guarantee · Pause or cancel
