STAY. STRONG. LONGER.

Built for people who still train - and plan to keep going.

A new approach to performance, recovery, and longevity - designed around your daily rhythm.

Launch

AFTER 40, THE SAME EFFORT YIELDS LESS.

YOU TRAIN CONSISTENTLY. YOU EAT WELL. YOU'RE NOT MAKING EXCUSES. BUT RECOVERY TAKES LONGER, ENERGY ISN'T WHAT IT WAS, AND THE BODY RESPONDS DIFFERENTIALLY THAN IT DID A DECADE AGO.

Thats not failure - it's just bioligy. testosterone shifts, mitochondrial function declines, sleep architecture changes. Most supplements ignore this completely.

elude was built around this reality.

  • 1%

    Annual decline in Testosterone from age 30, affecting energy, strength, and recovery

  • 40%

    Reduction in growth hormone output between ages 30-60 directly impacting tissue repair

  • 3X

    Longer recovery windows reported by active adults over 40 versus their 20s

  • 72%

    Of active adults over 40 report using multiple supplements, most without a clear system

TWO FORMULAS. oNE COMPLETE SYSTEM.

Designed around your daily rhythm - not a scatter shot of bottles in your cupboard.

06:00 - 12:00

AM FORMULA

Core Dose

Foundation support for strength, sustained energy, and metabolic resilience. Take it with your morning routine and start the day with purpose.

  • Nicotinamide Riboside - Enhanced muscle function + Longevity support
  • COQ10 - Cellular energy production
  • Boron - Nutrient metabolism, and regulates hormones like estrogen and testosterone
  • Magnesium Bisglycinate - stress relief & muscle relaxation and recovery
  • Selenium - immune system strength, and DNA production
  • Zinc Picolinate - Hormone balance & recovery
  • Vitamin D3 + K2 - immune function & bone health
  • B - Complex - neurotransmitter support & focus
  • Betaine - muscle strength & endurance

21:00 - 23:00

PM FORMULA

Recovery Dose

Evening foundation targeting sleep quality, nervous system restoration, and overnight tissue repair. Take it before bed. Let the work happen.

  • Magnesium Glycinate - Deep sleep & muscle recovery
  • L Theanine - cortisol reduction & calm
  • Taurine - reducing oxidative stress and inflammation
  • Myo-Inositol - reduction of tiredness & fatigue
  • Glycine- Collagen synthesis & sleep quality
  • Phosphatidylserine - decrease muscle soreness + reducing cortisol-induced stress

Your body has a clock. WE BUILT AROUND IT.

Circadian biology determines when your body is primed to absorb, utilise, and recover. Elude is formulated to align with - not fight against - your natural daily rhythm. No complexity. A morning dose and an evening dose.

Morning - core dose

Cortisol is naturally elevated - the ideal window for energising compounds. Take core dose with breakfast or your first meal.

Afternoon - your training

Train, move, perform. Core Dose has been working since morning - foundational support for output and focus throughout the day.

Evening - wind down

Parasympathetic activity increases naturally. Your body is signalling recovery. This is the exact window Recovery Dose is designed for.

Night - Recovery Dose

Magnesium, Glycine, and L-Theanine support sleep architecture and overnight tissue repair. The most important hours of the day.

PERFORM AT EVERY AGE + EVERY STAGE

Premium Ingredients ★ Science-Led Formulation ★ Designed & Made in the UK ★ 60-DAY GUARANTEE ★
Premium Ingredients ★ Science-Led Formulation ★ Designed & Made in the UK ★ 60-DAY GUARANTEE ★
FOUNDING MEMBERS

GET IN BEFORE WE GO PUBLIC

We're opening founding access to a limited number of people before launch. This is for the ones who get it early - and want to be part of building something from the start.

SCIENCE LED FORMULATION

60 DAY GUARANTEE

DESIGNED & MADE IN THE UK

PREMIUM BIOAVAILABLE INGREDIENTS