.eff{max-width:1320px;margin:0 auto;padding:86px 32px;display:grid;grid-template-columns:1.1fr .9fr;gap:22px}.eff__story,.eff__offer{padding:42px;border:1px solid #dedbd5}.eff__story>span,.eff__offer>span{font-size:14px;letter-spacing:.12em;font-weight:800;color:#7b1022}.eff__story h2{font-size:clamp(36px,3.7vw,54px);line-height:1.05;letter-spacing:-.04em;margin:14px 0 22px}.eff__story>p{font-size:19px;line-height:1.65;color:#57534f}.eff__story>div{margin-top:25px}.eff__story b,.eff__story small{display:block}.eff__story b{font-size:17px}.eff__story small{font-size:15px;color:#77716b;margin-top:3px}.eff__offer{background:#7b1022;color:#fff;display:flex;flex-direction:column;justify-content:center}.eff__offer>span{color:#e9cbd1}.eff__offer h3{font-size:38px;line-height:1.08;letter-spacing:-.035em;margin:14px 0 18px}.eff__offer p{font-size:18px;line-height:1.55;color:#f2e8ea}.eff__offer a{display:flex;align-items:center;justify-content:center;min-height:60px;background:#fff;color:#171717;text-decoration:none;font-size:16px;font-weight:800;margin-top:16px}.eff__offer small{text-align:center;font-size:14px;color:#eadadd;margin-top:12px}@media(max-width:749px){.eff{padding:58px 18px;grid-template-columns:1fr}.eff__story,.eff__offer{padding:28px 22px}.eff__story h2{font-size:38px}.eff__story>p{font-size:18px}.eff__offer h3{font-size:34px}.eff__offer p{font-size:18px}.eff__offer a{font-size:15px}}
/* V6 — larger founder/offer copy */
.eff__story>p{font-size:21px;line-height:1.67}
.eff__story b{font-size:19px}
.eff__story small{font-size:17px}
.eff__offer p{font-size:20px;line-height:1.58}
.eff__offer a{font-size:18px;min-height:64px}
.eff__offer small{font-size:16px}
@media(max-width:749px){
 .eff__story>p{font-size:20px}
 .eff__story b{font-size:19px}
 .eff__story small{font-size:17px}
 .eff__offer p{font-size:20px}
 .eff__offer a{font-size:17px}
 .eff__offer small{font-size:15px}
}